We've decided to undergo a rebrand at Benefits Growth Network and change our company name. This is no small decision. It's a huge project to take on and will require us to transition all of the awareness and recognition we've built thus far onto the new identity. But we see this as an important move.

As we are going through this rebranding process, we see many lessons that can be shared which might prove helpful for anyone contemplating the current state of their business - and really, that ought to be all independent insurance agencies. Just because something was right when you started doesn't make it right today or tomorrow. Self-reflection should be a regular part of working on your business.

Register or login for access to this item and much more

All Employee Benefit Adviser content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access