Ahead of Jan. 1, 2014, when all Americans will be required to have health insurance, insurers should be focusing on making their web presence as user-friendly and informative as possible. According to a new report from Forrester, “2013 U.S. Health Insurance Plan Online Sales Rankings,” the most popular resource for researching a new health insurance plan will be insurers’ websites.
In the report, Forrester evaluates the preparedness of several specific insurers based on a number of categories and provides best practices for the industry. For a list of the top five insurers’ websites with their overall scores, best categories and worst categories, click here.
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