For a private exchange to be successful, it needs to offer a full service solution in a box, says David Holton, vice president of private exchange business development at HealthPlan Services. His Tampa, Fla.-based company’s My Consumer Link is an individual exchanges for group brokers to offer. These brokers, Holton says, don’t want to walk away from the money of the individual sales, but don’t have the time to commit to it.

What is the structure of your exchange? What makes it different?

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