Although voluntary products are becoming more prevalent in the market as employees shoulder more of their healthcare costs, a group of product experts warned not to offer too many elective benefits at once, as doing so overwhelms those making the purchasing decision.

Still, the need for voluntary is clear. Seventy-nine percent of employees see a growing need for voluntary insurance in 2017 compared to the prior year, largely due to the rising cost of health insurance and out-of-pocket costs rising, according to an Aflac study.

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