Offering clients an inflexible private exchange with predetermined carriers and products may be akin to not offering employers a solution at all, says Sima Reid, president at Long Beach, Calif.-based twentytwenty Insurance Services. In a Q&A with EBA, Reid shares why her firm built its own private exchange solution and discusses future trends in the benefits technology space.

EBA: For an adviser, what are the main advantages of using technology with your clients?

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