Waiting to see how private exchanges play out is no longer a business strategy; and to succeed, brokers must change their business practices.

Speaking last week at the Private Healthcare Exchanges conference in Chicago, sponsored by Employee Benefit Adviser and Employee Benefit News, Perry Braun, executive director of United Benefit Advisors, said too many people are playing the waiting game on making the move to private exchanges. “They should find strategies and business practices that are the best fit for them,” he said.

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