(Business Wire) – More than six in ten women (62%) said they have an interest in learning about financial planning, retirement planning and investing according to the 2013 Women, Money & Power Study from Allianz Life Insurance Company of North America, nearly double the amount (35%) who indicated interest in these topics during the original study conducted in 2006. However, despite innovations within the financial services industry, 70% of all women said they believe financial information is hard to understand, up significantly from the 44% who felt that way during the initial Women, Money & Power Study.
The 2013 study, conducted with more than 2,000 women ages 25-75 with a minimum household income of $30,000 a year, also found that 68% of women felt financial planning materials are dull and boring. Additionally, 54% said financial material “seems like it’s in a foreign language,” and a full 40% said that none of the information is “applicable or useful.”
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