Building customer relationships parallels the concept of personal addiction. An addiction requires an occasional fix. According to, "fix" is a term that means "a compulsively sought dose or infusion of something: to need one's daily fix . . ." Think about giving your customers a fix during this frenetic renewal season.

I apologize for the queasy imagery, but I think you'll learn a great sales point if you read on. I'll attempt to walk the fine line between alienation and attraction with you, my reader.

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