Building customer relationships parallels the concept of personal addiction. An addiction requires an occasional fix. According to Dictionary.com, "fix" is a term that means "a compulsively sought dose or infusion of something: to need one's daily fix . . ." Think about giving your customers a fix during this frenetic renewal season.
I apologize for the queasy imagery, but I think you'll learn a great sales point if you read on. I'll attempt to walk the fine line between alienation and attraction with you, my reader.
Register or login for access to this item and much more
All Employee Benefit Adviser content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access