Zenefits announced on Friday that it would reduce its workforce by 250 employees, or about 17% of the total. The benefits firm positioned the cuts, which were made almost entirely within the HR tech firm’s sales organization, as part of its effort to refocus its operations on small businesses.
Calling it a “reduction in force,” Zenefits co-founder and new CEO David Sacks wrote in an internal memo that “Within the sales organization, we are eliminating the Enterprise team (although some members will be offered other roles). We are also making a large reduction in Sales Development Representatives (SDR), the organization that prospected for the largest accounts.”
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