Humans are complex and fascinating beings. And, they make decisions based on many factors – including things that aren’t rational. That’s what makes it so challenging to engage people in wellness programs and activities. Most of us want to be healthier and we certainly know why it’s important. So, why aren’t more of us living healthier lives?

Some of the answers lie in the science of “behavioral economics.”

Register or login for access to this item and much more

All Employee Benefit Adviser content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access