One size doesnt fit all especially when it comes to communicating with millennials about retirement. The traditional approach of delivering standardized marketing programs may have suited the baby boomers, but the millennials are quickly changing the communications landscape. Retirement providers are squarely focused on reaching this emerging demographic of more than 84 million young Americans, with personalized, targeted communications via their devices of choice.
While millennials are more technologically advanced than earlier generations, they are not necessarily a better prepared generation when it comes to retirement savings. Their financial perspectives have been shaped by a turbulent economic period, and retirement plan providers are still struggling for better ways to communicate, gain their trust and help them on the path to future financial security.
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