Sure, sales are booming, but advisers have barely scratched the surface when it comes to the potential demand for voluntary products such as disability, critical illness and accident insurance.
One reason is that they haven’t made it easy enough for employees to enroll in these policies. Today’s smartphone-toting workforce expects easy-to-use technology. If they’re forced to fill out lengthy paper forms or reenter their information every time they want to buy a new policy, they’ll walk away.
Register or login for access to this item and much more
All Employee Benefit Adviser content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access