When I say Bernie Madoff, what do you say? Without more than a second, you might generate sinister synonyms such as “thief,” “crook,” “con-man,” or “man with no ethics.” The list could go on and on.

And as we all know, the sad fact is that the damage Madoff inflicted was not just monetary. He also crushed the public’s opinion of the advisery community. Those of us in his wake have been given the task of raising the industry’s ethical bar. However, the good news is that out of the wreckage, more efficient and transparent processes can be established.

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