In the employee benefits world, technology seems to be the way in the door. Just ask Zenefits. But, how do you know what technology you need, and where do you go to get it?

Technology seems to be the buzz in the benefits market and one company has put itself in the center of the discussion. HR Technology Advisors (HRT) and its President Joe Markland have been traveling the benefits technology circles since 1997 and continue to be one of the voices taking positions on things like private exchanges; "A single medical carrier with multiple options is not a private exchange," Markland says, and Zenefits; “Why the Utah Insurance Dept. is wrong about Zenefits.” The common theme in most of HRT’s and Markland’s positions is that while technology may often be central to the conversation, in the end it is not about the technology. It is about solving business problems. Leveraging technology is often one option to solve a problem. 

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