When was the last time you took a good, introspective look at your client base and thought about saying goodbye to a client? For me, it’s important to give clients tremendous value and for my clients to know they are fully receiving it. Value can only be realized when both parties understand the reasons why you have a business relationship in the first place, and it goes beyond service and price. When that isn’t happening, it may be time to end the relationship.

Often the single most important indicator of a bad business relationship is subtle and easy to ignore. It comes down to your core values and what makes your business unique. Do your clients value you and what you do? Do your clients see beyond price and truly know why you do what you do and the difference it makes to their organization? Once you understand who you are and determine these answers, you can better identify what clients make the best long term fit.

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