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A conventional job search can be long, difficult and frustrating. In unconventional economic times, conventional thinking may actually be limiting all of the doors that could be opening. Goldman McCormick Public Relations, a New York-based media relations agency, offers advice on adopting a new approach to the process.
1) Make a connection with upper management
In this economy, HR departments are already inundated with more resumes than they can handle. Instead, try sending your resume and a personalized cover letter directly to the CEO. The most important thing is to make a direct connection with upper management.