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Shopping for technology is one of the most important decisions an adviser can make in this age of mobile apps and online benefit platforms. Advisers need to be sure they are buying a product and not just a device, says Alan Katz, principal of Los Angeles-based consultancy The Alan Katz Group and a former president of the National Association of Health Underwriters.

An iPhone is a device, Katz says, but what makes it work is the mobile applications you can use on it and the carrier it is with. “Think of a device as a donut hole,” he explained. “It is the donut itself that makes it worth eating.”

Some benefits technology never gets adopted mainstream, and brokers need to careful in what they select. Katz shares a checklist of how to pick out the right products.