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Using social media without a plan
Many professionals have discovered that delivering consumer-friendly, useful content through social media is an effective means of attracting followers and cultivating prospects. However, one of the biggest problems with how businesses use social media is that they post a lot of high level, one-way communication with no call to action. Having a call to action in your posts leading prospects back to a website designed to capture leads is critical for producing tangible results through social media.
Indifference in interactions
No matter what your profession, its likely youve got a lot of competition. For consumers, shopping includes researching, and theyre comparing services, expertise and experience before deciding who best deserves their patronage. If your interactions with prospects fail to wow them, they will quickly move on. But most professionals dont have a storyboarded plan for giving prospects that experience, which is what is needed for consistent results. An automated system that delivers carefully planned interactions is a great way to achieve this.