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1. ‘X things you should be doing now’
This post showcases three to five items everyone should be doing on a regular basis, whether they’re a client or not. Ideally, Satterfield says, you want this to be something that isn’t commonly known. For advisers hoping to attract employer clients, this could be something such as “Five benefits you should be talking to your employees about, but aren’t.” Let readers know how the strategy will benefit them and briefly mention the fuller benefits they would get if they came to see you, Satterfield instructs.