Slideshow 5 must-haves for life insurance enrollment meetings

Published
  • August 20 2014, 7:44am EDT
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Go in prepared.

Connect with your carrier and broker first to ensure you have the proper tools available for employees, including fliers, brochures, benefit calculators and/or online educational modules. When conducting an in-person meeting, discuss the mechanics of the presentation — including speaking roles and meeting location.



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Emphasize cost savings.

Term life insurance through an employer can be more cost-effective than purchasing an individual policy. Emphasize the benefits of electing employer-sponsored coverage, including group pricing, payroll deduction and limited underwriting.




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Connect with the underinsured.

Certain employee populations, such as women and millennials, are historically underinsured. To help emphasize the need to these groups, use a life insurance calculator to help them understand how much insurance they might need.




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Update existing designations.

Remind employees who already have elected benefits to update their information. A main focus of servicing accounts is reviewing and updating beneficiary designations, as many forget to do so after a marriage, divorce, birth or death.




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Promote additional benefits.

Employees might not be aware many carriers include perks with their life insurance policies. Remember to point out extras that are included, such as travel assistance programs, waiver of premium, beneficiary financial counseling and/or accelerated benefits.




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