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Voluntary benefits are taking on a new importance amidst the ever-changing landscape of health care reform. While they may have once been dismissed by agents and brokers with a full book of business as more trouble than they were worth, AmWINS’ Group Benefits division says voluntary benefits today are a sweetener that signals to existing clients you are working hard on their behalf, as well as a value-add that can close the deal with new customers. The Charlotte, N.C. –headquartered benefits distributor shares five reasons advisers should incorporate new voluntary options into their client proposals. [Images: Fotolia]