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Benefit marketplaces continue to gain popularity, and brokers need to understand and embrace how technology-enabled shopping and enrollment platforms can fit into their current and future business strategies. Here are five reasons a benefits marketplace can enhance brokers business, according to technology solutions provider hCentive.
1) A total solution
You will have one tool that will allow you to service multiple markets such as individual and group, carriers, and products. This includes built in decision support, educational tools, tax calculators and more.