Leigh Prather
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Overview:
As social media continues to grow — not only as a tool for personal use, but also professional — it’s important for benefit agencies and businesses of all kinds to build a social media presence as a means to attract and retain clients. What gives you a personal following on a social network, however, is not the same as what might bring success for a business, says digital consultant John Boitnott. Here are some of the biggest mistakes Boitnott says businesses make when it comes to social media:
[Image: Fotolia]


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