You’ve tried gamification, motivational interviewing, rewards such as discounts, rebates and prizes for engaging in wellness behaviors, even wearable fitness trackers… and as soon as the incentive program is over, employees go right back to their old ways. How can you use incentives to create lasting change? Is it even possible to do so, or do employers need to reconsider their markers of success — and goals — for incentive-driven wellness programs? Are they even worth engaging in anymore? This web seminar will look at the psychology of incentives and explore what it means for employers who want to support their employees in improving their wellness.

Key Speakers

Dan Greden
Head of Content and Engagement, ActiveHealth
Ashley Whillans
Assistant Professor at the Harvard Business School in Negotiations, Organizations, and Markets
Lynn Gresham
Moderator: Contributing Editor Employee Benefit News and Employee Benefit Adviser