Whitepaper

The 4 Healthcare Consumer Personality Types & How to Engage Them in 2021 Open Enrollment

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The COVID-19 pandemic has altered the landscape for open enrollment, so how do you help more employees take advantage of their benefits, particularly HSAs, which can meet a number of healthcare and financial planning needs? In this white paper, learn more about the four key personality types – Evaluators, Activators, Optimizers and Advocates – who they are, what motivates them, how they learn, and how you can develop your open enrollment strategy to educate them, enroll them and have them use HSAs.

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