With many of Americans living paycheck to paycheck, credit and loan benefits are becoming a more appealing voluntary option for employees. Some brokers are viewing the benefit of taking out a loan through the employer, rather than going to a payday loan or auto title loan business, as a tertiary level offering that could retain young talent who are struggling to cover rent payments, student debt, car loans and other cost of living requirements.

However, some brokers fear they lack the manpower and capacity to retain the additional knowledge necessary to proficiently educate clients on these types of benefits.

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